--- title: "100% vs Troy Lee Designs: Which is searched more?" description: "Is 100% or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-troy-lee-designs" publisher: "Brandwave" --- # 100% vs Troy Lee Designs: Which is searched more? Is 100% or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB gloves brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% and Troy Lee Designs - **Competitive set**: MTB gloves brands - **Market**: Global - **Month measured**: Sep 2026 - **100% Share of Search**: 0.35% - **Troy Lee Designs Share of Search**: 35.8% ## Is 100% or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than 100% among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while 100% had 590. Troy Lee Designs made up 35.8% of all MTB gloves brand searches we track, and 100% accounted for 0.35%. - Troy Lee Designs was ahead of 100% in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 100%’s share of searches among MTB gloves brands worldwide moved from 0.4% to 0.35%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB gloves brands worldwide moved from 33.5% to 35.8%, and its estimated monthly branded searches held steady at 60.5K. ## Top MTB gloves brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, 100% was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. 100% was listed before Troy Lee Designs in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 100% | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Giro | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Troy Lee Designs | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dakine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | POC | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Endura | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Specialized | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about MTB gloves brands - Asked ChatGPT "Which MTB gloves brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. Giro, 4. 100% - Asked ChatGPT "What are the best MTB gloves brands?": 1. 100%, 2. Fox Racing, 3. Troy Lee Designs, 4. Giro, 5. Dakine, 6. POC, 7. Endura - Asked ChatGPT "What's the best MTB gloves brand for rough trail riding?": 1. Fox Racing, 2. 100%, 3. Troy Lee Designs - Searched Google, AI Overview "best mtb gloves": 1. Giro, 2. 100% - Searched Google, AI Overview "mountain bike gloves": 1. Giro, 2. POC Not named in any answer: Specialized. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for MTB gloves brands worldwide in September 2026? - In September 2026, Troy Lee Designs lost share of searches among MTB gloves brands worldwide, from 37.4% to 35.8%. - Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | 100% estimated searches | 100% Share of Search | 100% rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.4% | 5 | 60.5K | 33.5% | 1 | | Nov 2025 | 1K | 0.51% | 5 | 60.5K | 31% | 2 | | Dec 2025 | 880 | 0.51% | 5 | 49.5K | 28.7% | 2 | | Jan 2026 | 590 | 0.31% | 5 | 49.5K | 26.4% | 2 | | Feb 2026 | 480 | 0.27% | 5 | 60.5K | 34.1% | 2 | | Mar 2026 | 590 | 0.28% | 5 | 74K | 35.4% | 1 | | Apr 2026 | 590 | 0.3% | 5 | 60.5K | 30.4% | 1 | | May 2026 | 720 | 0.34% | 5 | 60.5K | 28.8% | 1 | | Jun 2026 | 590 | 0.29% | 5 | 60.5K | 30.2% | 1 | | Jul 2026 | 590 | 0.33% | 5 | 60.5K | 34% | 1 | | Aug 2026 | 590 | 0.3% | 5 | 74K | 37.4% | 1 | | Sep 2026 | 590 | 0.35% | 5 | 60.5K | 35.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using 100%’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100%**: Measured on the search term “100 mtb gloves”. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [100% profile](/demand/global-en/brands/100percent-sports) - [Troy Lee Designs profile](/demand/global-en/brands/troy-lee-designs) - [All MTB gloves brands worldwide](/demand/global-en/categories/mtb-gloves-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 100% or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than 100% among MTB gloves brands worldwide. Troy Lee Designs had about 60,500 branded searches, while 100% had 590. Troy Lee Designs made up 35.8% of all MTB gloves brand searches we track, and 100% accounted for 0.35%. ## Cite this page Brandwave. "100% vs Troy Lee Designs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.