--- title: "100% vs Smith: Which is more popular by branded search?" description: "Which is more popular in search, 100% or Smith? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-smith-optics" publisher: "Brandwave" --- # 100% vs Smith: Which is more popular by branded search? Which is more popular in search, 100% or Smith? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% and Smith - **Competitive set**: Sports sunglasses brands - **Market**: Global - **Month measured**: Aug 2026 - **100% Share of Search**: 6.2% - **Smith Share of Search**: 31.2% ## Which is more popular in search, 100% or Smith? - In August 2026, Smith had more branded searches than 100% among sports sunglasses brands worldwide. Smith was estimated to have 73.5K branded searches compared to 100%’s 14.6K, and held a 31.2% Share of Search versus 100%’s 6.2%. - Smith was ahead of 100% in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 10.5K to 14.6K. - Across the 11 months ending August 2026, Smith’s estimated Share of Search among sports sunglasses brands worldwide moved from 34.8% to 31.2%, and its estimated monthly branded searches moved from 58K to 73.5K. ## How did search popularity change for sports sunglasses brands worldwide in August 2026? - In August 2026, Julbo overtook Smith to take the highest estimated Share of Search among sports sunglasses brands worldwide, at 31.4%. - In August 2026, Smith lost estimated Share of Search among sports sunglasses brands worldwide, from 32.5% to 31.2%. - Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026. ## Month by month | Month | 100% estimated searches | 100% Share of Search | 100% rank | Smith estimated searches | Smith Share of Search | Smith rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 6.3% | 5 | 58K | 34.8% | 1 | | Nov 2025 | 11.7K | 5.8% | 5 | 80.1K | 39.9% | 1 | | Dec 2025 | 9.7K | 5.1% | 5 | 80.1K | 42.1% | 1 | | Jan 2026 | 9.2K | 4.5% | 5 | 76.2K | 37.5% | 1 | | Feb 2026 | 11.8K | 6.1% | 5 | 71K | 36.9% | 1 | | Mar 2026 | 17.5K | 7.5% | 5 | 76K | 32.7% | 1 | | Apr 2026 | 16.7K | 7.3% | 5 | 70.2K | 30.8% | 2 | | May 2026 | 16.7K | 6.4% | 5 | 85.8K | 32.8% | 1 | | Jun 2026 | 20.1K | 7.8% | 5 | 76.2K | 29.4% | 2 | | Jul 2026 | 17K | 6.6% | 5 | 84K | 32.5% | 1 | | Aug 2026 | 14.6K | 6.2% | 5 | 73.5K | 31.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 100%’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100%**: Measured on the search terms “100% cycling sunglasses”, “100% eyewear”, “100% sports sunglasses”, “100% sunglasses”, “100percent com”, “100percent sunglasses” and “sports sunglasses 100%”, summed into one figure. - **Smith**: Measured on the search terms “cycling sunglasses smith”, “eyewear smith”, “smith eyewear”, “smith sports sunglasses”, “smith sunglasses”, “smithoptics” and “smithoptics com”, summed into one figure. - [100% profile](/demand/global-en/brands/100percent-sports) - [Smith profile](/demand/global-en/brands/smith-optics) - [All sports sunglasses brands worldwide](/demand/global-en/categories/sports-sunglasses-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 100% or Smith? In August 2026, Smith had more branded searches than 100% among sports sunglasses brands worldwide. Smith was estimated to have 73.5K branded searches compared to 100%’s 14.6K, and held a 31.2% Share of Search versus 100%’s 6.2%. ## Cite this page Brandwave. "100% vs Smith: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-smith-optics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-smith-optics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.