--- title: "100% vs Rudy Project: Which is more popular by branded search?" description: "Which is more popular in search, 100% or Rudy Project? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-rudy-project" publisher: "Brandwave" --- # 100% vs Rudy Project: Which is more popular by branded search? Which is more popular in search, 100% or Rudy Project? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% and Rudy Project - **Competitive set**: Sports sunglasses brands - **Market**: Global - **Month measured**: Aug 2026 - **100% Share of Search**: 6.2% - **Rudy Project Share of Search**: 17% ## Which is more popular in search, 100% or Rudy Project? - In August 2026, Rudy Project had more branded searches than 100% among sports sunglasses brands worldwide. Rudy Project was estimated to have 40K branded searches compared to 100%’s 14.6K, and held a 17% Share of Search versus 100%’s 6.2%. - Rudy Project was ahead of 100% in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, 100%’s estimated Share of Search among sports sunglasses brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches moved from 10.5K to 14.6K. - Across the 11 months ending August 2026, Rudy Project’s estimated Share of Search among sports sunglasses brands worldwide moved from 18.7% to 17%, and its estimated monthly branded searches moved from 31K to 40K. ## How did search popularity change for sports sunglasses brands worldwide in August 2026? - In August 2026, Rudy Project overtook Tifosi to rank 3rd among sports sunglasses brands worldwide, at 17%. - Estimated monthly branded searches for 100% worldwide rose 39.1% over 11 measured months, from 10.5K to 14.6K in August 2026. ## Month by month | Month | 100% estimated searches | 100% Share of Search | 100% rank | Rudy Project estimated searches | Rudy Project Share of Search | Rudy Project rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 6.3% | 5 | 31K | 18.7% | 3 | | Nov 2025 | 11.7K | 5.8% | 5 | 30.9K | 15.4% | 3 | | Dec 2025 | 9.7K | 5.1% | 5 | 26K | 13.7% | 3 | | Jan 2026 | 9.2K | 4.5% | 5 | 31.8K | 15.7% | 3 | | Feb 2026 | 11.8K | 6.1% | 5 | 31.9K | 16.6% | 3 | | Mar 2026 | 17.5K | 7.5% | 5 | 38.9K | 16.7% | 3 | | Apr 2026 | 16.7K | 7.3% | 5 | 38.9K | 17.1% | 3 | | May 2026 | 16.7K | 6.4% | 5 | 47.4K | 18.2% | 3 | | Jun 2026 | 20.1K | 7.8% | 5 | 46.3K | 17.8% | 3 | | Jul 2026 | 17K | 6.6% | 5 | 40K | 15.5% | 4 | | Aug 2026 | 14.6K | 6.2% | 5 | 40K | 17% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using 100%’s and Rudy Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100%**: Measured on the search terms “100% cycling sunglasses”, “100% eyewear”, “100% sports sunglasses”, “100% sunglasses”, “100percent com”, “100percent sunglasses” and “sports sunglasses 100%”, summed into one figure. - **Rudy Project**: Measured on the search terms “cycling sunglasses rudy project”, “rudy project”, “rudy project eyewear”, “rudy project sports sunglasses”, “rudy project sunglasses”, “rudyproject” and “rudyproject com”, summed into one figure. - [100% profile](/demand/global-en/brands/100percent-sports) - [Rudy Project profile](/demand/global-en/brands/rudy-project) - [All sports sunglasses brands worldwide](/demand/global-en/categories/sports-sunglasses-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, 100% or Rudy Project? In August 2026, Rudy Project had more branded searches than 100% among sports sunglasses brands worldwide. Rudy Project was estimated to have 40K branded searches compared to 100%’s 14.6K, and held a 17% Share of Search versus 100%’s 6.2%. ## Cite this page Brandwave. "100% vs Rudy Project: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-rudy-project This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-rudy-project. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.