--- title: "100% vs Oakley: Which is searched more?" description: "Is 100% or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-oakley" publisher: "Brandwave" --- # 100% vs Oakley: Which is searched more? Is 100% or Oakley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports sunglasses brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% and Oakley - **Competitive set**: Sports sunglasses brands - **Market**: Global - **Month measured**: Sep 2026 - **100% Share of Search**: 0.54% - **Oakley Share of Search**: 89.2% ## Is 100% or Oakley more popular in search? - In September 2026, Oakley had more branded searches than 100% among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while 100% had 9,060. Oakley made up 89.2% of all sports sunglasses brand searches we track, and 100% accounted for 0.54%. - Oakley was ahead of 100% in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 100%’s share of searches among sports sunglasses brands worldwide moved from 0.46% to 0.54%, and its estimated monthly branded searches moved from 7.7K to 9.1K. - Across the 12 months ending September 2026, Oakley’s share of searches among sports sunglasses brands worldwide moved from 90.2% to 89.2%, and its estimated monthly branded searches held steady at 1.5M. ## Top sports sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oakley appeared in all five answers. 100% was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oakley was listed before 100% in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oakley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smith | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tifosi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Rudy Project | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Julbo | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | 100% | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about sports sunglasses brands - Asked ChatGPT "Which sports sunglasses brand should I buy?": 1. Oakley, 2. Tifosi, 3. Smith, 4. 100% - Asked ChatGPT "What are the best sports sunglasses brands?": 1. Oakley, 2. Smith, 3. Rudy Project, 4. Tifosi, 5. 100%, 6. Julbo - Asked ChatGPT "What's the best sports sunglasses brand for running and cycling?": 1. Oakley, 2. Smith, 3. Julbo, 4. Tifosi - Searched Google, AI Overview "sports sunglasses brands": 1. Oakley, 2. Tifosi, 3. Smith, 4. Rudy Project, 5. Julbo - Searched Google, AI Overview "best sports sunglasses": 1. Oakley, 2. Rudy Project Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports sunglasses brands worldwide in September 2026? - Oakley’s share of searches among sports sunglasses brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.2% in September 2026. - Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026. ## Month by month | Month | 100% estimated searches | 100% Share of Search | 100% rank | Oakley estimated searches | Oakley Share of Search | Oakley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.7K | 0.46% | 6 | 1.5M | 90.2% | 1 | | Nov 2025 | 8.8K | 0.44% | 6 | 1.8M | 90.3% | 1 | | Dec 2025 | 7.3K | 0.36% | 6 | 1.8M | 90.7% | 1 | | Jan 2026 | 7.4K | 0.37% | 6 | 1.8M | 90.1% | 1 | | Feb 2026 | 8.9K | 0.53% | 6 | 1.5M | 88.8% | 1 | | Mar 2026 | 13.3K | 0.65% | 6 | 1.8M | 88.9% | 1 | | Apr 2026 | 13.3K | 0.65% | 6 | 1.8M | 89.1% | 1 | | May 2026 | 13.3K | 0.64% | 6 | 1.8M | 87.7% | 1 | | Jun 2026 | 16K | 0.77% | 6 | 1.8M | 87.8% | 1 | | Jul 2026 | 13.6K | 0.65% | 6 | 1.8M | 87.8% | 1 | | Aug 2026 | 11.3K | 0.55% | 6 | 1.8M | 88.8% | 1 | | Sep 2026 | 9.1K | 0.54% | 6 | 1.5M | 89.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using 100%’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100%**: Measured on the search terms “100% cycling sunglasses”, “100% eyewear”, “100% sports sunglasses”, “100% sunglasses”, “100percent sunglasses” and “sports sunglasses 100%”, summed into one figure. - **Oakley**: Measured on the search term “oakley”. - [100% profile](/demand/global-en/brands/100percent-sports) - [Oakley profile](/demand/global-en/brands/oakley) - [All sports sunglasses brands worldwide](/demand/global-en/categories/sports-sunglasses-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 100% or Oakley more popular in search? In September 2026, Oakley had more branded searches than 100% among sports sunglasses brands worldwide. Oakley had about 1.5 million branded searches, while 100% had 9,060. Oakley made up 89.2% of all sports sunglasses brand searches we track, and 100% accounted for 0.54%. ## Cite this page Brandwave. "100% vs Oakley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-oakley This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.