--- title: "100% vs Castelli: Which is searched more?" description: "Is 100% or Castelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling gloves set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-castelli" publisher: "Brandwave" --- # 100% vs Castelli: Which is searched more? Is 100% or Castelli more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling gloves set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: 100% and Castelli - **Competitive set**: Cycling gloves - **Market**: Global - **Month measured**: Sep 2026 - **100% Share of Search**: 0.08% - **Castelli Share of Search**: 15.4% ## Is 100% or Castelli more popular in search? - In September 2026, Castelli had more branded searches than 100% among cycling gloves worldwide. Castelli had about 110,000 branded searches, while 100% had 590. Castelli made up 15.4% of all cycling glove searches we track, and 100% accounted for 0.08%. - Castelli was ahead of 100% in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, 100%’s share of searches among cycling gloves worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Castelli’s share of searches among cycling gloves worldwide moved from 19.3% to 15.4%, and its estimated monthly branded searches moved from 135K to 110K. ## Top cycling gloves in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Castelli was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. 100% was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Castelli was listed before 100% in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giro | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pearl Izumi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Specialized | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Castelli | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | 100% | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox Racing | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Endura | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cycling gloves - Asked ChatGPT "Which cycling glove brand should I buy?": 1. Pearl Izumi, 2. Giro, 3. Specialized - Asked ChatGPT "What are the best cycling glove brands?": 1. Giro, 2. Specialized, 3. Pearl Izumi, 4. Castelli, 5. 100%, 6. Fox Racing, 7. Endura - Asked ChatGPT "What's the best cycling glove brand for cold weather rides?": 1. Giro, 2. Castelli, 3. Pearl Izumi - Searched Google, AI Overview "best cycling gloves": 1. Pearl Izumi, 2. Castelli, 3. Specialized, 4. Giro - Searched Google, AI Overview "winter cycling gloves": 1. Giro, 2. Specialized Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cycling gloves worldwide in September 2026? - In September 2026, Castelli lost share of searches among cycling gloves worldwide, from 19.9% to 15.4%. - Estimated monthly branded searches for 100% worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | 100% estimated searches | 100% Share of Search | 100% rank | Castelli estimated searches | Castelli Share of Search | Castelli rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.1% | 7 | 135K | 19.3% | 2 | | Nov 2025 | 1K | 0.13% | 7 | 135K | 18.1% | 2 | | Dec 2025 | 880 | 0.14% | 7 | 110K | 17.3% | 2 | | Jan 2026 | 590 | 0.09% | 7 | 135K | 20.8% | 2 | | Feb 2026 | 480 | 0.08% | 7 | 135K | 22% | 2 | | Mar 2026 | 590 | 0.08% | 7 | 135K | 17.2% | 2 | | Apr 2026 | 590 | 0.07% | 7 | 165K | 18.2% | 2 | | May 2026 | 720 | 0.08% | 7 | 165K | 18% | 2 | | Jun 2026 | 590 | 0.08% | 7 | 135K | 17.6% | 2 | | Jul 2026 | 590 | 0.07% | 7 | 135K | 16.9% | 2 | | Aug 2026 | 590 | 0.07% | 7 | 165K | 19.9% | 2 | | Sep 2026 | 590 | 0.08% | 7 | 110K | 15.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using 100%’s and Castelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **100%**: Measured on the search term “100 mtb gloves”. - **Castelli**: Measured on the search term “castelli”. - [100% profile](/demand/global-en/brands/100percent-sports) - [Castelli profile](/demand/global-en/brands/castelli) - [All cycling gloves worldwide](/demand/global-en/categories/cycling-gloves): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is 100% or Castelli more popular in search? In September 2026, Castelli had more branded searches than 100% among cycling gloves worldwide. Castelli had about 110,000 branded searches, while 100% had 590. Castelli made up 15.4% of all cycling glove searches we track, and 100% accounted for 0.08%. ## Cite this page Brandwave. "100% vs Castelli: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-castelli This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/100percent-sports-vs-castelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.