---
title: "Wrangler brands and Share of Search"
description: "The brands Wrangler markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/wrangler"
publisher: "Brandwave"
---

# Wrangler brands and Share of Search

The brands Wrangler markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Wrangler
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Wrangler | Cargo pants brands | 4 | 1.2% | 201K |
| Wrangler | Cargo shorts brands | 2 | 15.8% | 201K |
| Wrangler | Denim brands | 4 | 8.5% | 201K |
| Wrangler | Jeans brands | 4 | 8.7% | 201K |
| Wrangler RIGGS Workwear | Work pants brands | 6 | 1.6% | 3.6K |
| Wrangler RIGGS Workwear | Workwear brands | 11 | 0.25% | 3.6K |

- [Wrangler](/demand/global-en/brands/wrangler)
- [Wrangler RIGGS Workwear](/demand/global-en/brands/wrangler-riggs-workwear)

## Brand competitors

- [Uniqlo](/demand/global-en/brands/uniqlo): 1st place in Cargo pants brands worldwide estimated Share of Search at 79.2% in Sep 2026.
- [Duluth Trading](/demand/global-en/brands/duluth-trading): 1st place in Work pants brands worldwide estimated Share of Search at 74.9% in Sep 2026.
- [Ariat](/demand/global-en/brands/ariat): 1st place in Workwear brands worldwide estimated Share of Search at 47.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wrangler brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/wrangler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/wrangler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.