---
title: "Workday brands and Share of Search"
description: "The brands Workday markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/workday"
publisher: "Brandwave"
---

# Workday brands and Share of Search

The brands Workday markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Workday
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Workday | Employee onboarding platforms | 8 | 0.07% | 2.3M |
| Workday | Financial planning and analysis platforms | 3 | 5.8% | 2.3M |
| Workday | HR analytics platforms | 7 | 0.23% | 2.3M |
| Workday | HR information systems | 1 | 55.7% | 2.3M |
| Workday Workforce Management | Workforce management platforms | 7 | 0.03% | 210 |

- [Workday](/demand/global-en/brands/workday)
- [Workday Workforce Management](/demand/global-en/brands/workday-workforce-management)

## Brand competitors

- [Rippling](/demand/global-en/brands/rippling): 1st place in Employee onboarding platforms worldwide estimated Share of Search at 78.8% in Sep 2026.
- [Anaplan](/demand/global-en/brands/anaplan): 1st place in Financial planning and analysis platforms worldwide estimated Share of Search at 78% in Sep 2026.
- [Culture Amp](/demand/global-en/brands/culture-amp): 1st place in HR analytics platforms worldwide estimated Share of Search at 68.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Workday brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/workday

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/workday. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.