---
title: "Whirlpool brands and Share of Search"
description: "The brands Whirlpool markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/whirlpool"
publisher: "Brandwave"
---

# Whirlpool brands and Share of Search

The brands Whirlpool markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Whirlpool
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Whirlpool | Counter depth refrigerator brands | 4 | 14.7% | 1.5M |
| Whirlpool | Deep freezer brands | 4 | 6.9% | 1.5M |
| Whirlpool | Double wall oven brands | 3 | 12% | 1.5M |
| Whirlpool | Freestanding gas range brands | 2 | 24.9% | 1.5M |
| Whirlpool | Fridge brands | 3 | 16.2% | 1.5M |
| Whirlpool | Front load washer brands | 3 | 10.7% | 1.5M |
| Whirlpool | Gas dryer brands | 2 | 25.9% | 1.5M |
| Whirlpool | Gas stove brands | 2 | 28.4% | 1.5M |
| Whirlpool | Gas water heater brands | 4 | 1.8% | 1.5M |
| Whirlpool | Home appliance brands | 10 | 0.47% | 1.5M |
| Whirlpool | Induction range brands | 5 | 5.9% | 1.5M |
| Whirlpool | Laundry appliance brands | 4 | 14.3% | 1.5M |
| Whirlpool | Oven brands | 1 | 14% | 1.5M |
| Whirlpool | Range hoods | 6 | 6.7% | 1.5M |
| Whirlpool | Refrigerator double door brands | 3 | 9.8% | 1.5M |
| Whirlpool | Washing machine brands | 3 | 14.7% | 1.5M |
| Amana | Laundry appliance brands | 9 | 2.5% | 50.8K |

- [Whirlpool](/demand/global-en/brands/whirlpool)
- [Amana](/demand/global-en/brands/amana-appliances)

## Brand competitors

- [Haier](/demand/global-en/brands/haier): 1st place in Deep freezer brands worldwide estimated Share of Search at 55.9% in Sep 2026.
- [Rheem](/demand/global-en/brands/rheem): 1st place in Gas water heater brands worldwide estimated Share of Search at 44.8% in Sep 2026.
- [Rinnai](/demand/global-en/brands/rinnai): 2nd place in Gas water heater brands worldwide estimated Share of Search at 32.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whirlpool brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/whirlpool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.