---
title: "Wella brands and Share of Search"
description: "The brands Wella markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/wella"
publisher: "Brandwave"
---

# Wella brands and Share of Search

The brands Wella markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Wella
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Wella | Hair color brands | 7 | 0.52% | 8.1K |
| Wella Professionals | Hair dye brands | 4 | 0.97% | 17.5K |

- [Wella](/demand/global-en/brands/wella)
- [Wella Professionals](/demand/global-en/brands/wella-professionals)

## Brand competitors

- [L'Oreal](/demand/global-en/brands/l-oreal): 1st place in Hair color brands worldwide estimated Share of Search at 64.2% in Sep 2026.
- [Garnier](/demand/global-en/brands/garnier): 2nd place in Hair dye brands worldwide estimated Share of Search at 31.1% in Sep 2026.
- [Redken](/demand/global-en/brands/redken): 2nd place in Hair color brands worldwide estimated Share of Search at 19.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wella brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/wella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/wella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.