---
title: "TP-Link brands and Share of Search"
description: "The brands TP-Link markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/tp-link"
publisher: "Brandwave"
---

# TP-Link brands and Share of Search

The brands TP-Link markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: TP-Link
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| TP-Link | Mesh wifi brands | 5 | 3.3% | 1.9M |
| TP-Link | Modem router brands | 3 | 1.6% | 1.9M |
| TP-Link | Network switch brands | 3 | 12.5% | 1.9M |
| TP-Link | Range extender brands | 2 | 15.4% | 1.9M |
| TP-Link | Routers brands | 2 | 29.1% | 1.9M |
| TP-Link | Smart bulb brands | 5 | 0.01% | 1.9M |
| TP-Link | Smart plug brands | 3 | 13.5% | 1.9M |
| TP-Link | Wi-fi extender brands | 2 | 41.1% | 1.9M |
| TP-Link | Wi-fi router brands | 2 | 43.8% | 1.9M |
| TP-Link Omada | Poe switch brands | 4 | 3.7% | 49.5K |

- [TP-Link](/demand/global-en/brands/tp-link)
- [TP-Link Omada](/demand/global-en/brands/tp-link-omada)

## Brand competitors

- [Govee](/demand/global-en/brands/govee): 1st place in Smart bulb brands worldwide estimated Share of Search at 91.7% in Sep 2026.
- [Ubiquiti](/demand/global-en/brands/ubiquiti): 1st place in Mesh wifi brands worldwide estimated Share of Search at 44.5% in Sep 2026.
- [Google Nest](/demand/global-en/brands/google-nest): 2nd place in Mesh wifi brands worldwide estimated Share of Search at 24.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TP-Link brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.