---
title: "TikTok brands and Share of Search"
description: "The brands TikTok markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/tiktok"
publisher: "Brandwave"
---

# TikTok brands and Share of Search

The brands TikTok markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: TikTok
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| TikTok | Live streaming platforms | 3 | 1.4% | 151M |
| TikTok | Social media platforms | 6 | 4.7% | 151M |
| TikTok | Video monetisation platforms | 2 | 19.5% | 151M |
| TikTok Shop | Live shopping platforms | 1 | 59.7% | 1.8M |

- [TikTok](/demand/global-en/brands/tiktok)
- [TikTok Shop](/demand/global-en/brands/tiktok-shop)

## Brand competitors

- [Twitch](/demand/global-en/brands/twitch): 1st place in Live streaming platforms worldwide estimated Share of Search at 93.6% in Sep 2026.
- [Whatnot](/demand/global-en/brands/whatnot): 2nd place in Live shopping platforms worldwide estimated Share of Search at 39.8% in Sep 2026.
- [Facebook](/demand/global-en/brands/facebook): 2nd place in Social media platforms worldwide estimated Share of Search at 19.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "TikTok brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/tiktok

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/tiktok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.