---
title: "Thule brands and Share of Search"
description: "The brands Thule markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/thule"
publisher: "Brandwave"
---

# Thule brands and Share of Search

The brands Thule markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Thule
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Thule | 4x4 accessory brands | 2 | 33.9% | 304K |
| Thule | Bike racks | 1 | 75.1% | 304K |
| Thule | Bike tailgate pad brands | 1 | 80.8% | 304K |
| Thule | Boot bag brands | 1 | 51.2% | 304K |
| Thule | Caravan accessories | 1 | 46.9% | 304K |
| Thule | Cargo basket brands | 1 | 78.7% | 304K |
| Thule | Cargo carrier brands | 1 | 97.8% | 304K |
| Thule | Laptop backpack brands | 3 | 14.6% | 304K |
| Thule | Laptop case brands | 2 | 20% | 304K |
| Thule | Laptop sleeve brands | 1 | 33.2% | 304K |
| Thule | Load bars brands | 1 | 75.2% | 304K |
| Thule | Packing cube brands | 5 | 0.89% | 304K |
| Thule | Roof basket brands | 1 | 78.4% | 304K |
| Thule | Roof box brands | 1 | 86.4% | 304K |
| Thule | Roof racks | 1 | 88% | 304K |
| Thule | Roof tents | 1 | 76.3% | 304K |
| Thule | RV accessories | 1 | 68.2% | 304K |
| Thule | Tow bars | 1 | 88% | 304K |
| SportRack | Cargo carrier brands | 2 | 1.5% | 4.5K |
| SportRack | Roof box brands | 3 | 1.3% | 4.5K |

- [Thule](/demand/global-en/brands/thule)
- [SportRack](/demand/global-en/brands/sportrack)

## Brand competitors

- [Peak Design](/demand/global-en/brands/peak-design): 1st place in Packing cube brands worldwide estimated Share of Search at 61.4% in Sep 2026.
- [Tumi](/demand/global-en/brands/tumi): 1st place in Laptop case brands worldwide estimated Share of Search at 45.9% in Sep 2026.
- [Rough Country](/demand/global-en/brands/rough-country): 1st place in 4x4 accessory brands worldwide estimated Share of Search at 41.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Thule brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/thule

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.