---
title: "Tapestry brands and Share of Search"
description: "The brands Tapestry markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/tapestry"
publisher: "Brandwave"
---

# Tapestry brands and Share of Search

The brands Tapestry markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Tapestry
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Coach | Handbag brands | 1 | 30.3% | 3.4M |
| Kate Spade | Handbag brands | 5 | 9% | 1M |

- [Coach](/demand/global-en/brands/coach)
- [Kate Spade](/demand/global-en/brands/kate-spade)

## Brand competitors

- [Gucci](/demand/global-en/brands/gucci): 2nd place in Handbag brands worldwide estimated Share of Search at 24.8% in Aug 2026.
- [Michael Kors](/demand/global-en/brands/michael-kors): 3rd place in Handbag brands worldwide estimated Share of Search at 24.8% in Aug 2026.
- [Louis Vuitton](/demand/global-en/brands/louis-vuitton): 4th place in Handbag brands worldwide estimated Share of Search at 11% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Tapestry brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/tapestry

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/tapestry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.