---
title: "Sony brands and Share of Search"
description: "The brands Sony markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/sony"
publisher: "Brandwave"
---

# Sony brands and Share of Search

The brands Sony markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Sony
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| PlayStation | Gaming platforms | 2 | 30.6% | 5M |
| PlayStation | Video game consoles | 2 | 28.3% | 5M |
| Sony | Camera brands | 1 | 61.7% | 2.7M |
| Sony | Camera lenses | 1 | 74.8% | 2.7M |
| Sony | Earbud brands | 2 | 26.1% | 2.7M |
| Sony | Gaming console brands | 3 | 17% | 2.7M |
| Sony | Kids headphones | 1 | 52.8% | 2.7M |
| Sony | Party speaker brands | 1 | 34.2% | 2.7M |
| Sony | Studio headphone brands | 1 | 81.4% | 2.7M |
| Sony | Television brands | 1 | 51.2% | 2.7M |

- [PlayStation](/demand/global-en/brands/playstation)
- [Sony](/demand/global-en/brands/sony)

## Brand competitors

- [AirPods](/demand/global-en/brands/airpods): 1st place in Earbud brands worldwide estimated Share of Search at 58.2% in Aug 2026.
- [Xbox](/demand/global-en/brands/xbox): 1st place in Gaming console brands worldwide estimated Share of Search at 46.5% in Aug 2026.
- [JBL](/demand/global-en/brands/jbl): 2nd place in Kids headphones worldwide estimated Share of Search at 43.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sony brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/sony

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.