---
title: "ServiceNow brands and Share of Search"
description: "The brands ServiceNow markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/servicenow"
publisher: "Brandwave"
---

# ServiceNow brands and Share of Search

The brands ServiceNow markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: ServiceNow
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ServiceNow | Asset management software | 1 | 77.3% | 385K |
| ServiceNow | CMDB platforms | 1 | 79.4% | 385K |
| ServiceNow | Incident management platforms | 5 | 5.3% | 385K |
| ServiceNow | IT asset management platforms | 1 | 77.2% | 385K |
| ServiceNow | IT service management platforms | 1 | 43% | 385K |
| ServiceNow | Self service portals | 3 | 7.1% | 385K |
| ServiceNow | Service desk software | 1 | 46.1% | 385K |
| ServiceNow Integrated Risk Management | Risk management software | 7 | 0.1% | 170 |

- [ServiceNow](/demand/global-en/brands/servicenow)
- [ServiceNow Integrated Risk Management](/demand/global-en/brands/servicenow-integrated-risk-management)

## Brand competitors

- [LogicGate](/demand/global-en/brands/logicgate): 1st place in Risk management software worldwide estimated Share of Search at 82.8% in Sep 2026.
- [Salesforce](/demand/global-en/brands/salesforce): 1st place in Self service portals worldwide estimated Share of Search at 55.3% in Sep 2026.
- [PagerDuty](/demand/global-en/brands/pagerduty): 1st place in Incident management platforms worldwide estimated Share of Search at 53.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ServiceNow brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/servicenow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.