---
title: "Sephora brands and Share of Search"
description: "The business behind Sephora."
canonical: "https://gobrandwave.com/demand/global-en/companies/sephora"
publisher: "Brandwave"
---

# Sephora brands and Share of Search

The business behind Sephora.

## Key facts

- **Company**: Sephora
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Sephora | Bath, body and cosmetics stores | 1 | 61% | 16.6M |
| Sephora | Beauty retailers | 1 | 56% | 16.6M |
| Sephora | Sheet masks | 1 | 92% | 16.6M |
| Sephora Collection | Concealer brush brands | 6 | 1.8% | 18.1K |

- [Sephora](/demand/global-en/brands/sephora)
- [Sephora Collection](/demand/global-en/brands/sephora-collection)

## Brand competitors

- [Rare Beauty](/demand/global-en/brands/rare-beauty): 1st place in Concealer brush brands worldwide estimated Share of Search at 53.4% in Sep 2026.
- [Boots](/demand/global-en/brands/boots): 2nd place in Beauty retailers worldwide estimated Share of Search at 25.3% in Sep 2026.
- [Bath & Body Works](/demand/global-en/brands/bath-body-works): 2nd place in Bath, body and cosmetics stores worldwide estimated Share of Search at 23% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sephora brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/sephora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.