---
title: "Rippling brands and Share of Search"
description: "The business behind Rippling."
canonical: "https://gobrandwave.com/demand/global-en/companies/rippling"
publisher: "Brandwave"
---

# Rippling brands and Share of Search

The business behind Rippling.

## Key facts

- **Company**: Rippling
- **Legal name**: People Center, Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Rippling | Benefits administration platforms | 1 | 34.9% | 566K |
| Rippling | Employee onboarding platforms | 1 | 78.8% | 566K |
| Rippling | Flexible employee benefits platforms | 1 | 78.4% | 566K |
| Rippling | Global payroll platforms | 1 | 62.4% | 566K |
| Rippling | HR information systems | 2 | 14% | 566K |
| Rippling | HR software brands | 1 | 33.6% | 566K |
| Rippling Spend | Spend management platforms | 10 | 0.02% | 260 |

- [Rippling](/demand/global-en/brands/rippling)
- [Rippling Spend](/demand/global-en/brands/rippling-spend)

## Brand competitors

- [Navan](/demand/global-en/brands/navan): 1st place in Spend management platforms worldwide estimated Share of Search at 35.5% in Sep 2026.
- [ADP Workforce Now](/demand/global-en/brands/adp-workforce-now): 2nd place in Benefits administration platforms worldwide estimated Share of Search at 34% in Sep 2026.
- [SAP Concur](/demand/global-en/brands/sap-concur): 2nd place in Spend management platforms worldwide estimated Share of Search at 23% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Rippling brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/rippling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/rippling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.