---
title: "Red Hat brands and Share of Search"
description: "The brands Red Hat markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/red-hat"
publisher: "Brandwave"
---

# Red Hat brands and Share of Search

The brands Red Hat markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Red Hat
- **Market**: Global
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Ansible | Configuration management platforms | 2 | 33.5% | 135K |
| Ansible | Infrastructure as code tools | 2 | 28% | 135K |
| OpenShift | Container platforms | 5 | 8.5% | 60.5K |
| OpenShift | Kubernetes platforms | 2 | 31.9% | 60.5K |
| Quay | Container registries | 4 | 0.9% | 3.9K |

- [Ansible](/demand/global-en/brands/ansible)
- [OpenShift](/demand/global-en/brands/openshift)
- [Quay](/demand/global-en/brands/red-hat-quay)

## Brand competitors

- [Docker Hub](/demand/global-en/brands/docker-hub): 1st place in Container registries worldwide estimated Share of Search at 84.8% in Sep 2026.
- [Terraform](/demand/global-en/brands/terraform): 1st place in Configuration management platforms worldwide estimated Share of Search at 61% in Sep 2026.
- [Kubernetes](/demand/global-en/brands/kubernetes): 1st place in Container platforms worldwide estimated Share of Search at 42.4% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Red Hat brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/red-hat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/red-hat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.