---
title: "Reckitt brands and Share of Search"
description: "The brands Reckitt markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/reckitt"
publisher: "Brandwave"
---

# Reckitt brands and Share of Search

The brands Reckitt markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Reckitt
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Finish | Dishwashing detergent brands | 4 | 1.3% | 22.2K |
| Dettol | Bar soap brands | 2 | 23.3% | 246K |
| Dettol | Disinfectant sprays | 1 | 38.4% | 246K |
| Dettol | Hand sanitiser brands | 1 | 72.8% | 246K |
| Dettol | Mould removers | 2 | 25% | 246K |
| Dettol | Surface cleaner brands | 1 | 44.6% | 246K |

- [Finish](/demand/global-en/brands/finish-dishwashing)
- [Dettol](/demand/global-en/brands/dettol)

## Brand competitors

- [HG](/demand/global-en/brands/hg): 1st place in Mould removers worldwide estimated Share of Search at 68.4% in Aug 2026.
- [Dawn](/demand/global-en/brands/dawn): 1st place in Dishwashing detergent brands worldwide estimated Share of Search at 60% in Aug 2026.
- [Ivory](/demand/global-en/brands/ivory): 1st place in Bar soap brands worldwide estimated Share of Search at 52% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Reckitt brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/reckitt

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/reckitt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.