---
title: "Procter & Gamble brands and Share of Search"
description: "Consumer products company whose personal-care portfolio includes Native."
canonical: "https://gobrandwave.com/demand/global-en/companies/procter-and-gamble"
publisher: "Brandwave"
---

# Procter & Gamble brands and Share of Search

Consumer products company whose personal-care portfolio includes Native.

## Key facts

- **Company**: Procter & Gamble
- **Market**: Global
- **Brands tracked**: 3
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Native | Deodorant and body care brands | 4 | 17.5% | 275K |
| Braun | Electric shaver brands | 2 | 13.3% | 201K |
| Oral-B | Electric toothbrush brands | 1 | 57.6% | 760K |

- [Native](/demand/global-en/brands/native)
- [Braun](/demand/global-en/brands/braun)
- [Oral-B](/demand/global-en/brands/oral-b)

## Brand competitors

- [Philips](/demand/global-en/brands/philips): 1st place in Electric shaver brands worldwide estimated Share of Search at 72.6% in Aug 2026.
- [Philips Sonicare](/demand/global-en/brands/philips-sonicare): 2nd place in Electric toothbrush brands worldwide estimated Share of Search at 33.8% in Aug 2026.
- [SALT & STONE](/demand/global-en/brands/salt-and-stone): 1st place in Deodorant and body care brands worldwide estimated Share of Search at 29.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Procter & Gamble brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/procter-and-gamble

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/procter-and-gamble. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.