---
title: "Philips brands and Share of Search"
description: "The brands Philips markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/philips"
publisher: "Brandwave"
---

# Philips brands and Share of Search

The brands Philips markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Philips
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Philips Sonicare | Electric toothbrush brands | 2 | 33.8% | 447K |
| Philips | Air fryer brands | 2 | 34.5% | 1.1M |
| Philips | Electric shaver brands | 1 | 72.6% | 1.1M |

- [Philips Sonicare](/demand/global-en/brands/philips-sonicare)
- [Philips](/demand/global-en/brands/philips)

## Brand competitors

- [Oral-B](/demand/global-en/brands/oral-b): 1st place in Electric toothbrush brands worldwide estimated Share of Search at 57.6% in Aug 2026.
- [Ninja](/demand/global-en/brands/ninja-kitchen): 1st place in Air fryer brands worldwide estimated Share of Search at 35.9% in Aug 2026.
- [Instant](/demand/global-en/brands/instant-appliances): 3rd place in Air fryer brands worldwide estimated Share of Search at 17.7% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Philips brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.