---
title: "PayPal brands and Share of Search"
description: "The business behind PayPal, Braintree, Venmo, and Zettle."
canonical: "https://gobrandwave.com/demand/global-en/companies/paypal"
publisher: "Brandwave"
---

# PayPal brands and Share of Search

The business behind PayPal, Braintree, Venmo, and Zettle.

## Key facts

- **Company**: PayPal
- **Legal name**: PayPal Holdings, Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| PayPal | Online payment platforms | 4 | 4.2% | 161K |
| Braintree | Online payment platforms | 6 | 0.99% | 37.9K |

- [PayPal](/demand/global-en/brands/paypal)
- [Braintree](/demand/global-en/brands/braintree)

## Brand competitors

- [Stripe](/demand/global-en/brands/stripe): 1st place in Online payment platforms worldwide estimated Share of Search at 80.5% in Aug 2026.
- [Airwallex](/demand/global-en/brands/airwallex): 2nd place in Online payment platforms worldwide estimated Share of Search at 5.4% in Aug 2026.
- [Adyen](/demand/global-en/brands/adyen): 3rd place in Online payment platforms worldwide estimated Share of Search at 4.6% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PayPal brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/paypal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.