---
title: "Nestlé brands and Share of Search"
description: "The brands Nestlé markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/nestle"
publisher: "Brandwave"
---

# Nestlé brands and Share of Search

The brands Nestlé markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Nestlé
- **Market**: Global
- **Brands tracked**: 6
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Purina | Dog food brands | 3 | 12.4% | 165K |
| Purina | Pet food brands | 3 | 12.3% | 165K |
| Maggi | Noodles | 1 | 47.5% | 450K |
| Maggi | Seasoning brands | 1 | 57.4% | 450K |
| Maggi | Stock cubes | 1 | 55.7% | 450K |
| Milo | Hot chocolate brands | 1 | 51.2% | 1M |
| Milo | Malt drinks | 1 | 82% | 1M |
| NAN | Baby formula brands | 4 | 3.8% | 22.2K |
| Nescafé | Coffee brands | 2 | 2.6% | 823K |
| Nescafé | Iced coffee brands | 3 | 2.5% | 823K |
| Nescafé | Instant coffee brands | 1 | 83.2% | 823K |
| Nesquik | Hot chocolate brands | 3 | 18.8% | 368K |
| Nesquik | Milkshake brands | 1 | 82.8% | 368K |

- [Purina](/demand/global-en/brands/purina)
- [Maggi](/demand/global-en/brands/maggi)
- [Milo](/demand/global-en/brands/milo)
- [NAN](/demand/global-en/brands/nan)
- [Nescafé](/demand/global-en/brands/nescafe)
- [Nesquik](/demand/global-en/brands/nesquik)

## Brand competitors

- [Starbucks](/demand/global-en/brands/starbucks): 1st place in Coffee brands worldwide estimated Share of Search at 95.9% in Aug 2026.
- [Royal Canin](/demand/global-en/brands/royal-canin): 1st place in Dog food brands worldwide estimated Share of Search at 50.6% in Aug 2026.
- [Aptamil](/demand/global-en/brands/aptamil): 1st place in Baby formula brands worldwide estimated Share of Search at 42.5% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Nestlé brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/nestle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/nestle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.