---
title: "Massachusetts Institute of Technology brands and Share of Search"
description: "The organization behind Massachusetts Institute of Technology."
canonical: "https://gobrandwave.com/demand/global-en/companies/mit"
publisher: "Brandwave"
---

# Massachusetts Institute of Technology brands and Share of Search

The organization behind Massachusetts Institute of Technology.

## Key facts

- **Company**: Massachusetts Institute of Technology
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Massachusetts Institute of Technology | Globally sought US universities | 11 | 2.7% | 311K |
| MIT OpenCourseWare | MOOC platforms | 5 | 0.73% | 135K |

- [Massachusetts Institute of Technology](/demand/global-en/brands/mit)
- [MIT OpenCourseWare](/demand/global-en/brands/mit-opencourseware)

## Brand competitors

- [Khan Academy](/demand/global-en/brands/khan-academy): 1st place in MOOC platforms worldwide estimated Share of Search at 60.1% in Sep 2026.
- [Cornell University](/demand/global-en/brands/cornell-university): 1st place in Globally sought US universities worldwide estimated Share of Search at 28.9% in Sep 2026.
- [Coursera](/demand/global-en/brands/coursera): 2nd place in MOOC platforms worldwide estimated Share of Search at 18.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Massachusetts Institute of Technology brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/mit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/mit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.