---
title: "Midea brands and Share of Search"
description: "The brands Midea markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/midea"
publisher: "Brandwave"
---

# Midea brands and Share of Search

The brands Midea markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Midea
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Midea | Air conditioner brands | 2 | 24.1% | 559K |
| Midea | Bar fridge brands | 2 | 28.3% | 559K |
| Midea | Chest freezer brands | 2 | 22.4% | 559K |
| Midea | Dehumidifier brands | 2 | 32.4% | 559K |
| Midea | Fan coil brands | 3 | 12.8% | 559K |
| Midea | Heater and dehumidifier brands | 2 | 31.7% | 559K |
| Midea | Mini fridge brands | 8 | 0.64% | 559K |
| Midea | Portable dishwasher brands | 2 | 32.6% | 559K |
| Midea | Washing machine brands | 3 | 11% | 559K |
| Eureka | Bagless canister vacuum brands | 4 | 4.6% | 30.3K |

- [Midea](/demand/global-en/brands/midea)
- [Eureka](/demand/global-en/brands/eureka-vacuums)

## Brand competitors

- [BISSELL](/demand/global-en/brands/bissell): 1st place in Bagless canister vacuum brands worldwide estimated Share of Search at 56.2% in Sep 2026.
- [KitchenAid](/demand/global-en/brands/kitchenaid): 1st place in Portable dishwasher brands worldwide estimated Share of Search at 52.4% in Sep 2026.
- [Mitsubishi](/demand/global-en/brands/mitsubishi): 1st place in Fan coil brands worldwide estimated Share of Search at 52.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Midea brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/midea

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.