---
title: "Kobo brands and Share of Search"
description: "The brands Kobo markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/kobo"
publisher: "Brandwave"
---

# Kobo brands and Share of Search

The brands Kobo markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kobo
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Kobo | E-reader brands | 2 | 15% | 823K |
| Kobo Writing Life | Self publishing platforms | 7 | 0.38% | 14.8K |

- [Kobo](/demand/global-en/brands/kobo)
- [Kobo Writing Life](/demand/global-en/brands/kobo-writing-life)

## Brand competitors

- [Kindle](/demand/global-en/brands/kindle): 1st place in E-reader brands worldwide estimated Share of Search at 61.1% in Sep 2026.
- [Amazon KDP](/demand/global-en/brands/amazon-kdp): 1st place in Self publishing platforms worldwide estimated Share of Search at 47.5% in Sep 2026.
- [Amazon Kindle Direct Publishing](/demand/global-en/brands/amazon-kindle-direct-publishing): 2nd place in Self publishing platforms worldwide estimated Share of Search at 47.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kobo brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/kobo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/kobo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.