---
title: "Kering brands and Share of Search"
description: "The brands Kering markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/kering"
publisher: "Brandwave"
---

# Kering brands and Share of Search

The brands Kering markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kering
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Gucci | Designer perfume brands | 2 | 30.3% | 2.7M |
| Gucci | Handbag brands | 3 | 14.8% | 2.7M |
| Gucci | Sunglass brands | 1 | 29.2% | 2.7M |
| Saint Laurent | Leather jacket brands | 1 | 71.8% | 1M |

- [Gucci](/demand/global-en/brands/gucci)
- [Saint Laurent](/demand/global-en/brands/saint-laurent)

## Brand competitors

- [Louis Vuitton](/demand/global-en/brands/louis-vuitton): 1st place in Handbag brands worldwide estimated Share of Search at 47% in Aug 2026.
- [Chanel](/demand/global-en/brands/chanel): 1st place in Designer perfume brands worldwide estimated Share of Search at 37.1% in Aug 2026.
- [Ray-Ban](/demand/global-en/brands/ray-ban): 2nd place in Sunglass brands worldwide estimated Share of Search at 29.2% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kering brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/kering

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/kering. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.