---
title: "Kellogg's brands and Share of Search"
description: "The brands Kellogg's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/kelloggs"
publisher: "Brandwave"
---

# Kellogg's brands and Share of Search

The brands Kellogg's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Kellogg's
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Kellogg's | Breakfast bars brands | 1 | 41.5% | 362K |
| Kellogg's | Breakfast cereals | 1 | 31% | 362K |
| Kellogg's | Cereal bars | 1 | 41.7% | 362K |
| RXBAR | Breakfast bars brands | 7 | 3.8% | 33.1K |
| RXBAR | Granola bar brands | 7 | 4.6% | 33.1K |
| RXBAR | Protein bar brands | 5 | 4.1% | 33.1K |
| RXBAR | Snack bar brands | 5 | 8.7% | 33.1K |

- [Kellogg's](/demand/global-en/brands/kelloggs)
- [RXBAR](/demand/global-en/brands/rxbar)

## Brand competitors

- [Barebells](/demand/global-en/brands/barebells): 1st place in Protein bar brands worldwide estimated Share of Search at 48.2% in Sep 2026.
- [Cadbury](/demand/global-en/brands/cadbury): 1st place in Granola bar brands worldwide estimated Share of Search at 41.6% in Sep 2026.
- [Mother Earth](/demand/global-en/brands/mother-earth): 2nd place in Snack bar brands worldwide estimated Share of Search at 29.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Kellogg's brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/kelloggs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/kelloggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.