---
title: "ITW brands and Share of Search"
description: "The brands ITW markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/itw"
publisher: "Brandwave"
---

# ITW brands and Share of Search

The brands ITW markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: ITW
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| ITW | Industrial fasteners | 2 | 32.4% | 49.5K |
| Paslode | Air nailer brands | 7 | 0.46% | 18.1K |
| Paslode | Cordless roofing nailer brands | 7 | 0.43% | 18.1K |
| Paslode | Framing nail gun brands | 5 | 0.55% | 18.1K |

- [ITW](/demand/global-en/brands/itw)
- [Paslode](/demand/global-en/brands/paslode)

## Brand competitors

- [Simpson Strong-Tie](/demand/global-en/brands/simpson-strong-tie): 1st place in Industrial fasteners worldwide estimated Share of Search at 48.4% in Sep 2026.
- [Milwaukee](/demand/global-en/brands/milwaukee): 1st place in Air nailer brands worldwide estimated Share of Search at 46.8% in Sep 2026.
- [Makita](/demand/global-en/brands/makita): 2nd place in Air nailer brands worldwide estimated Share of Search at 25.7% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ITW brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/itw

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/itw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.