---
title: "Intuit brands and Share of Search"
description: "The business behind TurboTax, QuickBooks, Credit Karma, and Mailchimp."
canonical: "https://gobrandwave.com/demand/global-en/companies/intuit"
publisher: "Brandwave"
---

# Intuit brands and Share of Search

The business behind TurboTax, QuickBooks, Credit Karma, and Mailchimp.

## Key facts

- **Company**: Intuit
- **Legal name**: Intuit Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Mailchimp | Email marketing platforms | 1 | 40.9% | 1.1M |
| Mailchimp | Newsletter platforms | 2 | 26.9% | 1.1M |
| QuickBooks Online | Small business accounting platforms | 1 | 53.6% | 1.2M |

- [Mailchimp](/demand/global-en/brands/mailchimp)
- [QuickBooks Online](/demand/global-en/brands/quickbooks-online)

## Brand competitors

- [Substack](/demand/global-en/brands/substack): 1st place in Newsletter platforms worldwide estimated Share of Search at 64.1% in Aug 2026.
- [Zoho Books](/demand/global-en/brands/zoho-books): 2nd place in Small business accounting platforms worldwide estimated Share of Search at 35.6% in Aug 2026.
- [Brevo](/demand/global-en/brands/brevo): 2nd place in Email marketing platforms worldwide estimated Share of Search at 22.9% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Intuit brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/intuit

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/intuit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.