---
title: "IBM brands and Share of Search"
description: "The brands IBM markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/ibm"
publisher: "Brandwave"
---

# IBM brands and Share of Search

The brands IBM markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: IBM
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Cloudability | Cloud cost management platforms | 2 | 23.3% | 3.7K |
| Kubecost | Cloud cost management platforms | 3 | 19.4% | 3.1K |

- [Cloudability](/demand/global-en/brands/cloudability)
- [Kubecost](/demand/global-en/brands/kubecost)

## Brand competitors

- [CloudZero](/demand/global-en/brands/cloudzero): 1st place in Cloud cost management platforms worldwide estimated Share of Search at 34.4% in Aug 2026.
- [Finout](/demand/global-en/brands/finout): 4th place in Cloud cost management platforms worldwide estimated Share of Search at 18.9% in Aug 2026.
- [Vantage](/demand/global-en/brands/vantage-cloud): 5th place in Cloud cost management platforms worldwide estimated Share of Search at 4.1% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "IBM brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/ibm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/ibm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.