---
title: "Hyster-Yale Materials Handling, Inc. brands and Share of Search"
description: "The brands Hyster-Yale Materials Handling, Inc. markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/hyster-yale"
publisher: "Brandwave"
---

# Hyster-Yale Materials Handling, Inc. brands and Share of Search

The brands Hyster-Yale Materials Handling, Inc. markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Hyster-Yale Materials Handling, Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hyster | Forklift battery brands | 6 | 0.08% | 260 |
| Hyster | Forklift brands | 6 | 0.85% | 260 |
| Hyster | High reach forklift brands | 3 | 2% | 260 |
| Hyster | Pallet jacks | 5 | 1.1% | 260 |
| Hyster | Picker brands | 3 | 1.5% | 260 |
| Hyster | Reach truck brands | 4 | 1.2% | 260 |
| Yale Materials Handling | Forklift brands | 2 | 22.5% | 6.9K |
| Yale Materials Handling | Forklift dealer brands | 5 | 0.04% | 6.9K |
| Yale Materials Handling | Walkie stacker brands | 2 | 35.5% | 6.9K |

- [Hyster](/demand/global-en/brands/hyster)
- [Yale Materials Handling](/demand/global-en/brands/yale-materials-handling)

## Brand competitors

- [Toyota](/demand/global-en/brands/toyota): 1st place in Forklift dealer brands worldwide estimated Share of Search at 66.4% in Sep 2026.
- [Exide](/demand/global-en/brands/exide): 1st place in Forklift battery brands worldwide estimated Share of Search at 63.5% in Sep 2026.
- [Caterpillar](/demand/global-en/brands/caterpillar): 2nd place in Forklift battery brands worldwide estimated Share of Search at 29.6% in Sep 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hyster-Yale Materials Handling, Inc. brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hyster-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hyster-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.