---
title: "HubSpot brands and Share of Search"
description: "The business behind HubSpot."
canonical: "https://gobrandwave.com/demand/global-en/companies/hubspot"
publisher: "Brandwave"
---

# HubSpot brands and Share of Search

The business behind HubSpot.

## Key facts

- **Company**: HubSpot
- **Legal name**: HubSpot, Inc.
- **Market**: Global
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| HubSpot | Account-based marketing platforms | 9 | 0.2% | 1.9M |
| HubSpot | B2B website personalization platforms | 5 | 0.13% | 1.9M |
| HubSpot | Campaign management platforms | 8 | 0.01% | 1.9M |
| HubSpot | Cold email and sales engagement platforms | 8 | 0.39% | 1.9M |
| HubSpot | Content marketing platforms | 7 | 0.1% | 1.9M |
| HubSpot | CRM platforms | 3 | 8.2% | 1.9M |
| HubSpot | Customer success platforms | 6 | 4.5% | 1.9M |
| HubSpot | Marketing analytics platforms | 11 | 0.08% | 1.9M |
| HubSpot | Marketing automation platforms | 4 | 0.73% | 1.9M |
| HubSpot | Sales engagement platforms | 5 | 0.56% | 1.9M |
| HubSpot | Sales forecasting platforms | 6 | 1.9% | 1.9M |
| HubSpot | Self service portals | 3 | 14% | 1.9M |
| HubSpot Breeze | AI marketing platforms | 8 | 2.2% | 2.9K |
| HubSpot Sales Hub | Email tracking tools | 7 | 0.25% | 390 |

- [HubSpot](/demand/global-en/brands/hubspot)
- [HubSpot Breeze](/demand/global-en/brands/hubspot-breeze)
- [HubSpot Sales Hub](/demand/global-en/brands/hubspot-sales-hub)

## Which brands compete with HubSpot?

- [6sense](/demand/global-en/brands/6sense): Most searched among account-based marketing platforms worldwide, with an estimated 83.2% Share of Search in Sep 2026.
- [Anaplan](/demand/global-en/brands/anaplan): Most searched among sales forecasting platforms worldwide, with an estimated 72.7% Share of Search in Sep 2026.
- [Brevo](/demand/global-en/brands/brevo): Most searched among marketing automation platforms worldwide, with an estimated 68.7% Share of Search in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HubSpot brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hubspot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.