---
title: "Hootsuite brands and Share of Search"
description: "The business behind Hootsuite."
canonical: "https://gobrandwave.com/demand/global-en/companies/hootsuite"
publisher: "Brandwave"
---

# Hootsuite brands and Share of Search

The business behind Hootsuite.

## Key facts

- **Company**: Hootsuite
- **Legal name**: Hootsuite Inc.
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hootsuite | AI social media tools | 3 | 12.9% | 113K |
| Hootsuite | Social listening platforms | 1 | 38.8% | 113K |
| Hootsuite | Social media analytics platforms | 3 | 12.7% | 113K |
| Hootsuite | Social media management tools | 3 | 11.3% | 113K |
| Hootsuite | Social media scheduling tools | 3 | 11.3% | 113K |
| AdEspresso | Paid search management platforms | 5 | 7.4% | 1.3K |

- [Hootsuite](/demand/global-en/brands/hootsuite)
- [AdEspresso](/demand/global-en/brands/adespresso)

## Brand competitors

- [Metricool](/demand/global-en/brands/metricool): 1st place in AI social media tools worldwide estimated Share of Search at 51.4% in Sep 2026.
- [WordStream](/demand/global-en/brands/wordstream): 1st place in Paid search management platforms worldwide estimated Share of Search at 37.5% in Sep 2026.
- [Optmyzr](/demand/global-en/brands/optmyzr): 2nd place in Paid search management platforms worldwide estimated Share of Search at 25% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hootsuite brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hootsuite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hootsuite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.