---
title: "Honda brands and Share of Search"
description: "The business behind HONDA cars."
canonical: "https://gobrandwave.com/demand/global-en/companies/honda"
publisher: "Brandwave"
---

# Honda brands and Share of Search

The business behind HONDA cars.

## Key facts

- **Company**: Honda
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Honda | Car brands | 1 | 5.9% | 11.8M |
| Honda | Dirt bikes brands | 1 | 60.1% | 11.8M |
| Honda | Motorcycle brands | 1 | 44.2% | 11.8M |
| Honda | SUV brands | 1 | 20% | 11.8M |
| Honda Power Equipment | Garden machinery brands | 5 | 2.7% | 262K |
| Honda Power Equipment | Generator accessories | 1 | 34.1% | 262K |
| Honda Power Equipment | Inverter generator brands | 2 | 26.8% | 262K |
| Honda Power Equipment | Lawn mower brands | 4 | 3.7% | 262K |
| Honda Power Equipment | Plate compactor brands | 4 | 2.2% | 262K |
| Honda Power Equipment | Portable generator brands | 2 | 17.4% | 262K |
| Honda Power Equipment | Power washer brands | 6 | 2.5% | 262K |
| Honda Power Equipment | Push mower brands | 5 | 2.8% | 262K |
| Honda Power Equipment | Riding lawn mower brands | 6 | 3.3% | 262K |
| Honda Power Equipment | Snow blower brands | 3 | 5.6% | 262K |
| Honda Power Equipment | Walk behind mower brands | 4 | 4.6% | 262K |

- [Honda](/demand/global-en/brands/honda)
- [Honda Power Equipment](/demand/global-en/brands/honda-power-equipment)

## Brand competitors

- [Milwaukee](/demand/global-en/brands/milwaukee): 1st place in Plate compactor brands worldwide estimated Share of Search at 47.3% in Sep 2026.
- [Cummins](/demand/global-en/brands/cummins): 1st place in Inverter generator brands worldwide estimated Share of Search at 43.2% in Sep 2026.
- [Generac](/demand/global-en/brands/generac): 2nd place in Generator accessories worldwide estimated Share of Search at 30.2% in Sep 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honda brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/honda

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/honda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.