---
title: "The Hershey Company brands and Share of Search"
description: "The Hershey Company makes Hershey's chocolate, Twizzlers and Jolly Rancher candy, and SkinnyPop and LesserEvil snacks."
canonical: "https://gobrandwave.com/demand/global-en/companies/hershey"
publisher: "Brandwave"
---

# The Hershey Company brands and Share of Search

The Hershey Company makes Hershey's chocolate, Twizzlers and Jolly Rancher candy, and SkinnyPop and LesserEvil snacks.

## Key facts

- **Company**: The Hershey Company
- **Market**: Global
- **Brands tracked**: 4
- **Measured through**: Oct 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hershey's | Chocolate bar brands | 6 | 1.5% | 476K |
| Hershey's | Chocolate spreads | 3 | 3.9% | 476K |
| Hershey's | Milk chocolate brands | 3 | 18.2% | 476K |
| Jolly Rancher | Candy brands | 5 | 9% | 246K |
| SkinnyPop | Popcorn brands | 5 | 12.9% | 14.8K |
| Twizzlers | Candy brands | 6 | 6% | 165K |

- [Hershey's](/demand/global-en/brands/hersheys)
- [Jolly Rancher](/demand/global-en/brands/jolly-rancher)
- [SkinnyPop](/demand/global-en/brands/skinnypop)
- [Twizzlers](/demand/global-en/brands/twizzlers)

## Which brands compete with The Hershey Company?

- [Rigoni di Asiago](/demand/global-en/brands/rigoni-di-asiago): Most searched among chocolate spreads worldwide, with an estimated 83.4% Share of Search in Oct 2026.
- [Snickers](/demand/global-en/brands/snickers): Most searched among chocolate bar brands worldwide, with an estimated 46.9% Share of Search in Oct 2026.
- [Orville Redenbacher's](/demand/global-en/brands/orville-redenbachers): Most searched among popcorn brands worldwide, with an estimated 28.8% Share of Search in Oct 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "The Hershey Company brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hershey

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hershey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.