---
title: "HashiCorp brands and Share of Search"
description: "The brands HashiCorp markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/hashicorp"
publisher: "Brandwave"
---

# HashiCorp brands and Share of Search

The brands HashiCorp markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: HashiCorp
- **Market**: Global
- **Brands tracked**: 4
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Terraform | Configuration management platforms | 1 | 61% | 246K |
| Terraform | Environment management tools | 1 | 86.1% | 246K |
| Terraform | Infrastructure as code tools | 1 | 51.1% | 246K |
| HashiCorp Consul | Service mesh platforms | 3 | 9.8% | 2.9K |
| HashiCorp Nomad | Containerisation platforms | 6 | 0.44% | 3.6K |
| Vault | Privileged access management platforms | 2 | 25.1% | 41.6K |
| Vault | Secrets management platforms | 3 | 3.2% | 41.6K |

- [Terraform](/demand/global-en/brands/terraform)
- [HashiCorp Consul](/demand/global-en/brands/hashicorp-consul)
- [HashiCorp Nomad](/demand/global-en/brands/hashicorp-nomad)
- [Vault](/demand/global-en/brands/hashicorp-vault)

## Brand competitors

- [Istio](/demand/global-en/brands/istio): 1st place in Service mesh platforms worldwide estimated Share of Search at 75% in Sep 2026.
- [1Password](/demand/global-en/brands/1password): 1st place in Secrets management platforms worldwide estimated Share of Search at 64.4% in Sep 2026.
- [Docker Hub](/demand/global-en/brands/docker-hub): 1st place in Containerisation platforms worldwide estimated Share of Search at 45.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HashiCorp brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hashicorp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hashicorp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.