---
title: "Hanes brands and Share of Search"
description: "The brands Hanes markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/hanes"
publisher: "Brandwave"
---

# Hanes brands and Share of Search

The brands Hanes markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Hanes
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Hanes | Boxer brief brands | 4 | 10% | 194K |
| Hanes | Hoodies | 1 | 52.2% | 194K |
| Hanes | T-shirt brands | 6 | 5% | 194K |
| Hanes | Underwear brands | 4 | 3.3% | 194K |
| Maidenform | Shapewear brands | 7 | 1.5% | 27.6K |

- [Hanes](/demand/global-en/brands/hanes)
- [Maidenform](/demand/global-en/brands/maidenform)

## Brand competitors

- [Intimissimi](/demand/global-en/brands/intimissimi): 1st place in Underwear brands worldwide estimated Share of Search at 67.2% in Sep 2026.
- [Shapermint](/demand/global-en/brands/shapermint): 1st place in Shapewear brands worldwide estimated Share of Search at 46.1% in Sep 2026.
- [Calvin Klein](/demand/global-en/brands/calvin-klein): 1st place in Boxer brief brands worldwide estimated Share of Search at 41.5% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hanes brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/hanes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/hanes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.