---
title: "Haier brands and Share of Search"
description: "The brands Haier markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/haier"
publisher: "Brandwave"
---

# Haier brands and Share of Search

The brands Haier markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Haier
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Haier | Bar fridge brands | 3 | 19% | 478K |
| Haier | Beverage cooler brands | 1 | 44.6% | 478K |
| Haier | Chest freezer brands | 4 | 15% | 478K |
| Haier | Deep freezer brands | 2 | 24.6% | 478K |
| Haier | Dishwasher brands | 3 | 16.8% | 478K |
| Haier | Freestanding oven brands | 4 | 10.6% | 478K |
| Haier | Fridge brands | 6 | 6.8% | 478K |
| Haier | Fridge freezer brands | 4 | 16.3% | 478K |
| Haier | Home appliance brands | 6 | 6.8% | 478K |
| Haier | Laundry appliance brands | 1 | 25.6% | 478K |
| Haier | Mini fridge brands | 2 | 27.2% | 478K |
| Haier | Refrigerator double door brands | 2 | 38.7% | 478K |
| Haier | Upright freezer brands | 4 | 16.7% | 478K |
| Haier | Washing machine brands | 6 | 7.4% | 478K |
| Haier | Wine fridges | 1 | 57.8% | 478K |
| GE Appliances | Chest freezer brands | 6 | 4.5% | 137K |
| GE Appliances | Freestanding gas range brands | 3 | 9.5% | 137K |
| GE Appliances | Freestanding oven brands | 5 | 3.2% | 137K |
| GE Appliances | Fridge brands | 10 | 2% | 137K |
| GE Appliances | Fridge freezer brands | 6 | 4.9% | 137K |
| GE Appliances | Front load washer brands | 5 | 4.8% | 137K |
| GE Appliances | Gas stove brands | 3 | 16.3% | 137K |
| GE Appliances | Home appliance brands | 10 | 2% | 137K |
| GE Appliances | Laundry appliance brands | 7 | 5.9% | 137K |
| GE Appliances | Microwave brands | 6 | 1.5% | 137K |
| GE Appliances | Upright freezer brands | 6 | 1.2% | 137K |
| GE Appliances | Washing machine brands | 10 | 2.2% | 137K |

- [Haier](/demand/global-en/brands/haier)
- [GE Appliances](/demand/global-en/brands/ge-appliances)

## Brand competitors

- [Panasonic](/demand/global-en/brands/panasonic): 1st place in Microwave brands worldwide estimated Share of Search at 55% in Sep 2026.
- [Electrolux](/demand/global-en/brands/electrolux): 1st place in Freestanding oven brands worldwide estimated Share of Search at 43.1% in Sep 2026.
- [KitchenAid](/demand/global-en/brands/kitchenaid): 1st place in Dishwasher brands worldwide estimated Share of Search at 40.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Haier brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/haier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/haier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.