---
title: "GitLab brands and Share of Search"
description: "The brands GitLab markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/gitlab"
publisher: "Brandwave"
---

# GitLab brands and Share of Search

The brands GitLab markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: GitLab
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| GitLab | Bug tracking brands | 3 | 4.2% | 832K |
| GitLab | Build automation platforms | 1 | 68.9% | 832K |
| GitLab | Code hosting platforms | 2 | 4.6% | 832K |
| GitLab | Code review platforms | 2 | 4.5% | 832K |
| GitLab | Continuous integration platforms | 1 | 72.1% | 832K |
| GitLab | Release automation tools | 4 | 2.9% | 832K |
| GitLab CI | CI/CD tools | 6 | 2% | 8.1K |

- [GitLab](/demand/global-en/brands/gitlab)
- [GitLab CI](/demand/global-en/brands/gitlab-ci)

## Brand competitors

- [GitHub](/demand/global-en/brands/github): 1st place in Bug tracking brands worldwide estimated Share of Search at 85.7% in Sep 2026.
- [Argo CD](/demand/global-en/brands/argo): 3rd place in CI/CD tools worldwide estimated Share of Search at 18.1% in Sep 2026.
- [LaunchDarkly](/demand/global-en/brands/launchdarkly): 3rd place in Release automation tools worldwide estimated Share of Search at 17.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GitLab brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/gitlab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.