---
title: "Garmin brands and Share of Search"
description: "The brands Garmin markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/garmin"
publisher: "Brandwave"
---

# Garmin brands and Share of Search

The brands Garmin markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Garmin
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Garmin | Dog GPS tracker brands | 1 | 96% | 5.4M |
| Garmin | Fitness watch brands | 1 | 69.5% | 5.4M |
| Garmin | GPS cycling computer brands | 1 | 96.2% | 5.4M |
| Tacx | Indoor cycling trainer brands | 3 | 6% | 31.9K |

- [Garmin](/demand/global-en/brands/garmin)
- [Tacx](/demand/global-en/brands/tacx)

## Brand competitors

- [Zwift](/demand/global-en/brands/zwift): 1st place in Indoor cycling trainer brands worldwide estimated Share of Search at 73.6% in Aug 2026.
- [Fitbit](/demand/global-en/brands/fitbit): 2nd place in Fitness watch brands worldwide estimated Share of Search at 17.3% in Aug 2026.
- [Amazfit](/demand/global-en/brands/amazfit): 3rd place in Fitness watch brands worldwide estimated Share of Search at 10.3% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Garmin brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/garmin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.