---
title: "Gap Inc. brands and Share of Search"
description: "The brands Gap Inc. markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/gap-inc"
publisher: "Brandwave"
---

# Gap Inc. brands and Share of Search

The brands Gap Inc. markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Gap Inc.
- **Market**: Global
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Athleta | Activewear brands | 8 | 1.2% | 823K |
| Athleta | Leggings | 6 | 1.9% | 823K |
| Gap Kids | Kids clothing brands | 4 | 4.5% | 201K |
| Old Navy | Kids clothing brands | 12 | 0.5% | 9.2M |
| Old Navy | Maternity clothing brands | 4 | 6.9% | 9.2M |
| Old Navy | Women's fashion retailers | 4 | 9.7% | 9.2M |

- [Athleta](/demand/global-en/brands/athleta)
- [Gap Kids](/demand/global-en/brands/gap-kids)
- [Old Navy](/demand/global-en/brands/old-navy)

## Brand competitors

- [Carter's](/demand/global-en/brands/carters-baby): 1st place in Kids clothing brands worldwide estimated Share of Search at 61.8% in Sep 2026.
- [PinkBlush](/demand/global-en/brands/pinkblush): 1st place in Maternity clothing brands worldwide estimated Share of Search at 54.8% in Sep 2026.
- [Zara](/demand/global-en/brands/zara): 1st place in Women's fashion retailers worldwide estimated Share of Search at 39.7% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gap Inc. brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/gap-inc

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/gap-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.