---
title: "FICO brands and Share of Search"
description: "The brands FICO markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/fico"
publisher: "Brandwave"
---

# FICO brands and Share of Search

The brands FICO markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: FICO
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| FICO | Credit scoring platforms | 4 | 5.4% | 301K |
| myFICO | Credit monitoring brands | 6 | 0.99% | 90.5K |
| myFICO | Credit score services | 6 | 1% | 90.5K |

- [FICO](/demand/global-en/brands/fico)
- [myFICO](/demand/global-en/brands/myfico)

## Brand competitors

- [Credit Karma](/demand/global-en/brands/credit-karma): 1st place in Credit monitoring brands worldwide estimated Share of Search at 29.8% in Sep 2026.
- [Experian](/demand/global-en/brands/experian): 2nd place in Credit monitoring brands worldwide estimated Share of Search at 29.8% in Sep 2026.
- [Equifax](/demand/global-en/brands/equifax): 3rd place in Credit monitoring brands worldwide estimated Share of Search at 16.3% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "FICO brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/fico

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/fico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.