---
title: "Estée Lauder brands and Share of Search"
description: "The business behind Estée Lauder."
canonical: "https://gobrandwave.com/demand/global-en/companies/estee-lauder"
publisher: "Brandwave"
---

# Estée Lauder brands and Share of Search

The business behind Estée Lauder.

## Key facts

- **Company**: Estée Lauder
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Estée Lauder | Eye creams | 4 | 12.4% | 823K |
| Estée Lauder | Eye makeup remover brands | 5 | 13.1% | 823K |
| Estée Lauder | Eye pencil brands | 1 | 51.5% | 823K |
| Estée Lauder | Eyeshadow brands | 2 | 15.6% | 823K |
| Estée Lauder | Foundation brands | 1 | 31.2% | 823K |
| Estée Lauder | Makeup and cosmetics brands | 2 | 9% | 823K |
| Estée Lauder | Moisturizer brands | 6 | 9.2% | 823K |
| Estée Lauder | Night cream brands | 3 | 24.4% | 823K |
| Le Labo | Fragrance brands | 7 | 5.2% | 1M |

- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [Le Labo](/demand/global-en/brands/le-labo)

## Brand competitors

- [NYX Professional Makeup](/demand/global-en/brands/nyx-professional-makeup): 2nd place in Eye pencil brands worldwide estimated Share of Search at 39.1% in Sep 2026.
- [Chanel](/demand/global-en/brands/chanel): 1st place in Fragrance brands worldwide estimated Share of Search at 38.5% in Sep 2026.
- [La Roche-Posay](/demand/global-en/brands/la-roche-posay): 1st place in Eye creams worldwide estimated Share of Search at 27.6% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Estée Lauder brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.