---
title: "Essity brands and Share of Search"
description: "Hygiene and health company whose apparel portfolio includes Knix and Modibodi."
canonical: "https://gobrandwave.com/demand/global-en/companies/essity"
publisher: "Brandwave"
---

# Essity brands and Share of Search

Hygiene and health company whose apparel portfolio includes Knix and Modibodi.

## Key facts

- **Company**: Essity
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Aug 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Knix | Period underwear brands | 1 | 52.6% | 216K |
| Modibodi | Period underwear brands | 2 | 17.8% | 73.4K |

- [Knix](/demand/global-en/brands/knix)
- [Modibodi](/demand/global-en/brands/modibodi)

## Brand competitors

- [Thinx](/demand/global-en/brands/thinx): 3rd place in Period underwear brands worldwide estimated Share of Search at 9.9% in Aug 2026.
- [Saalt](/demand/global-en/brands/saalt): 4th place in Period underwear brands worldwide estimated Share of Search at 9.7% in Aug 2026.
- [WUKA](/demand/global-en/brands/wuka): 5th place in Period underwear brands worldwide estimated Share of Search at 6.8% in Aug 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Essity brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/essity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/essity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.