---
title: "Dell brands and Share of Search"
description: "The brands Dell markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/dell"
publisher: "Brandwave"
---

# Dell brands and Share of Search

The brands Dell markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Dell
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Dell | Computer monitor brands | 2 | 34.8% | 2.3M |
| Dell | Curved monitor brands | 2 | 32.1% | 2.3M |
| Dell | External monitor brands | 2 | 25.7% | 2.3M |
| Dell | Laptop brands | 3 | 13.4% | 2.3M |
| Dell | Portable monitor brands | 2 | 25.9% | 2.3M |
| Dell | Wireless keyboard brands | 1 | 30.8% | 2.3M |
| Alienware | Curved monitor brands | 4 | 8.8% | 450K |

- [Dell](/demand/global-en/brands/dell)
- [Alienware](/demand/global-en/brands/alienware)

## Brand competitors

- [Lenovo](/demand/global-en/brands/lenovo): 1st place in External monitor brands worldwide estimated Share of Search at 52.2% in Sep 2026.
- [ASUS](/demand/global-en/brands/asus): 1st place in Computer monitor brands worldwide estimated Share of Search at 38.9% in Sep 2026.
- [Apple MacBook](/demand/global-en/brands/apple-macbook): 1st place in Laptop brands worldwide estimated Share of Search at 32.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dell brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/dell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/dell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.