---
title: "Colgate brands and Share of Search"
description: "The brands Colgate markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/colgate"
publisher: "Brandwave"
---

# Colgate brands and Share of Search

The brands Colgate markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Colgate
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Colgate | Mouthwash brands | 1 | 34% | 736K |
| Colgate | Oral care brands | 2 | 21.1% | 736K |
| Colgate | Teeth whitening strip brands | 1 | 45.6% | 736K |
| Colgate | Tooth whitening products | 1 | 45% | 736K |
| Colgate | Toothbrush head brands | 2 | 34.9% | 736K |
| Colgate | Toothpaste brands | 2 | 30.6% | 736K |
| Colgate | Whitening toothpaste brands | 2 | 43.6% | 736K |
| Colgate Optic White | Teeth whitening brands | 2 | 27% | 110K |

- [Colgate](/demand/global-en/brands/colgate)
- [Colgate Optic White](/demand/global-en/brands/colgate-optic-white)

## Brand competitors

- [Hismile](/demand/global-en/brands/hismile): 1st place in Teeth whitening brands worldwide estimated Share of Search at 34.7% in Sep 2026.
- [Oral-B](/demand/global-en/brands/oral-b): 2nd place in Mouthwash brands worldwide estimated Share of Search at 30.9% in Sep 2026.
- [Opalescence](/demand/global-en/brands/opalescence): 3rd place in Teeth whitening brands worldwide estimated Share of Search at 27% in Sep 2026.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Colgate brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/colgate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/colgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.