---
title: "Carter's brands and Share of Search"
description: "The brands Carter's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/carters-baby"
publisher: "Brandwave"
---

# Carter's brands and Share of Search

The brands Carter's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Carter's
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Carter's | Baby clothing brands | 7 | 0.25% | 2.7M |
| Carter's | Baby sleepwear brands | 7 | 1.3% | 2.7M |
| Carter's | Kids clothing brands | 1 | 61.8% | 2.7M |
| OshKosh B’gosh | Kids clothing brands | 8 | 2% | 90.5K |

- [Carter's](/demand/global-en/brands/carters-baby)
- [OshKosh B’gosh](/demand/global-en/brands/oshkosh-bgosh)

## Brand competitors

- [Cotton On](/demand/global-en/brands/cotton-on): 1st place in Baby clothing brands worldwide estimated Share of Search at 67.2% in Sep 2026.
- [Little Sleepies](/demand/global-en/brands/little-sleepies): 2nd place in Baby sleepwear brands worldwide estimated Share of Search at 32.1% in Sep 2026.
- [Country Road](/demand/global-en/brands/country-road): 2nd place in Baby clothing brands worldwide estimated Share of Search at 20.2% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carter's brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/carters-baby

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/carters-baby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.