---
title: "Campbell's brands and Share of Search"
description: "The brands Campbell's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/campbells"
publisher: "Brandwave"
---

# Campbell's brands and Share of Search

The brands Campbell's markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Campbell's
- **Market**: Global
- **Brands tracked**: 2
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Campbell's | Chicken noodle soup brands | 1 | 80.5% | 356K |
| Campbell's | Soup and stock brands | 2 | 35.1% | 356K |
| Campbell's | Stock cubes | 2 | 38.3% | 356K |
| Pacific Foods | Soup and stock brands | 6 | 0.8% | 8.1K |

- [Campbell's](/demand/global-en/brands/campbells)
- [Pacific Foods](/demand/global-en/brands/pacific-foods)

## Brand competitors

- [Maggi](/demand/global-en/brands/maggi): 1st place in Soup and stock brands worldwide estimated Share of Search at 44.4% in Sep 2026.
- [Progresso](/demand/global-en/brands/progresso): 2nd place in Chicken noodle soup brands worldwide estimated Share of Search at 16.7% in Sep 2026.
- [Knorr](/demand/global-en/brands/knorr): 3rd place in Stock cubes worldwide estimated Share of Search at 11.8% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Campbell's brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/campbells

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/campbells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.