---
title: "Buffalo Trace brands and Share of Search"
description: "The brands Buffalo Trace markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together."
canonical: "https://gobrandwave.com/demand/global-en/companies/buffalo-trace"
publisher: "Brandwave"
---

# Buffalo Trace brands and Share of Search

The brands Buffalo Trace markets worldwide, and where to find each one's branded demand. Demand belongs to each brand, so the brands are never added together.

## Key facts

- **Company**: Buffalo Trace
- **Market**: Global
- **Brands tracked**: 3
- **Measured through**: Sep 2026
- **Combined demand figure**: Not published; demand belongs to each brand

## Brands this company owns

| Brand | Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- | --- |
| Buffalo Trace | Bourbon brands | 2 | 12.2% | 165K |
| Buffalo Trace | Whisky brands | 5 | 11% | 165K |
| Blanton's | Bourbon brands | 5 | 6.7% | 90.5K |
| Eagle Rare | Bourbon brands | 7 | 5.5% | 74K |

- [Buffalo Trace](/demand/global-en/brands/buffalo-trace)
- [Blanton's](/demand/global-en/brands/blantons)
- [Eagle Rare](/demand/global-en/brands/eagle-rare)

## Brand competitors

- [Johnnie Walker](/demand/global-en/brands/johnnie-walker): 1st place in Whisky brands worldwide estimated Share of Search at 24.5% in Sep 2026.
- [Jim Beam](/demand/global-en/brands/jim-beam): 1st place in Bourbon brands worldwide estimated Share of Search at 22.3% in Sep 2026.
- [Glenfiddich](/demand/global-en/brands/glenfiddich): 2nd place in Whisky brands worldwide estimated Share of Search at 20.1% in Sep 2026.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Buffalo Trace brands and Share of Search". https://gobrandwave.com/demand/global-en/companies/buffalo-trace

This page is also available as HTML at https://gobrandwave.com/demand/global-en/companies/buffalo-trace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.